Rebranding Through Story

Client: Domain Interiors

Industry: Interior Design

Timeline: One Month

Strategy:‍

A new name meant an opportunity to reveal deeper company values for this boutique interior design company. The goal was to not just change a name but to tell the story behind the shift and highlight a new direction.

Results:

🎨  Increased awareness

❤️ Deeper Understanding of Company Values

Transcript

I've always had this incredible love for color and texture and the way that a space can change the way you feel. I knew exactly what I wanted to do with my life from a young age, and that passion for the industry has grown stronger over time.

I can honestly say that the last four years have been nothing short of a blessing, and the reason I launched Jenn Ihle Interiors was so that it could blend my passion for creativity with the ability to serve others, not truly knowing where this road would lead.

Launching my business was a total leap of faith that has paid off tremendously, and now as I move forward in this business it's time for a new chapter. Introducing Domain Interiors.

We needed a new name, a name that represents the business that we are and the care that we provide to our homeowners. The emblem that you'll see within the logo is a compass. Accomplishing a goal in any facet of life requires the determination and focus of one step at a time. The compass is a reminder to move in whatever direction matters most to you.

Your domain is your space, and with our direction, that space can be reimagined to reflect who you are. Your experience matters. Creativity and passion and attention to detail are the core values that we bring from the very first step. Welcome to Domain Interiors.